By now, hardly anyone asks whether to be present for their clients on social media or not. As more and more people visit one social platform or another every day, a company inevitably has to be there too in order to reach its marketing and sales goals.
Simply creating a page for the company is of course not enough. For the work to bring results and meet the goals the company has set, you need consistent content creation and an active presence.
With social media marketing you can grow your company’s visibility, get to know the target audience of your products and services better, and send them more targeted and personal sales messages. You can also strengthen client relationships and brand loyalty, bring more people to your website through meaningful and relevant content, and guide clients towards buying decisions with different call-to-action campaigns.
All of this, however, demands consistency and time. And time is an expensive and limited resource.
What is social media management?
People today spend several hours a day scrolling social media, and besides looking at beautiful pictures they form an opinion about your company, both consciously and subconsciously.
You probably need, every day, to:
- answer clients’ messages, posts and comments;
- post updates so that your pages always have fresh information;
- write and manage blog and Facebook posts.
As social media management we offer advertising and a well thought-through marketing strategy in the most common channels:
Social media offers excellent opportunities to introduce your company and service directly to your target group, hold a public dialogue with them and offer extra value through it. Social media is a superb content marketing channel.
If your company does not have a marketing person who works with social media daily, it makes sense to buy the service in.
Facebook is a good and, compared to other media, relatively cheap advertising channel for keeping your company or service in the picture and introducing it to clients.
Facebook lets you:
- gather people with similar interests, wishes and needs around your company’s account
- collect direct feedback from your clients, communicate with them actively and give advice
- choose and create suitable topics
- shape your reputation and brand
- offer information, entertainment and a chance to join the conversation
- grow your website traffic
- invite people to events and joint activities
If your company does not have a marketing person who works with the Facebook account daily, it is sensible to buy the service in.
Instagram is one of the critically important social media channels that dominates today. The photo and short-video sharing app is not only relevant for retailers, restaurants or travel agencies: it is an increasingly effective tool for any kind of business.
On Instagram it is important to speak to the emotional awareness of your audience, to what attracts and inspires them, through visuals. This phone-based medium is known as a long-tail marketing channel, and since 2015 the platform has supported ad campaigns.
If your brand carries a lifestyle, inspiration or culture-flavoured message, Instagram is a fitting way to deliver your message and your visuals to a potential audience. And combined with Facebook, this photo-and-video platform lets you run project-based campaigns even if daily account management is not your thing.
Instagram is the hub where ordinary people find a company’s visual identity. Without an Instagram profile you risk being ignored and forgotten, and that matters especially to the next generation of consumers. Think ahead! Instagram is full of opportunities, and using it to shape your own and your company’s image is not complicated at all.
This channel can be used successfully for brand image, brand awareness and spreading your company’s message. As a rule Instagram does not demand big financial investments, and the audience is international. You simply have to reach them and be remembered. Sounds simple, doesn’t it?!
In today’s competitive business environment Instagram is almost mandatory and helps you reach your bigger goals. A strategic approach to Instagram is as important as brushing your teeth in the morning: a daily, regular activity that works towards a better future.
How to get the most out of Instagram?
What to do, and how, so that Instagram works towards your company’s bigger goals, effectively? The following tips help you organise your posts better, be more strategic and stay consciously aligned with your big goals:
- Be consistent. Post every day, ideally at the times your followers are active. Use series posts, for example #inspiredaily and #freelife or #fridayintroductions. With the last one you ask your followers to introduce themselves; it is interesting to know who the people following your brand are. Or come up with your own series.
- Use relevant hashtags. Tag your brand’s hashtags and related keywords, so your posts are quick to find and easy to associate with a specific field and topic.
- Share photos and videos from behind the scenes, about your people and yourself, where suitable. It makes your profile more personal and more human. People are curious about how things are done, what really happens and who is behind it all.
- Add a link or a pointer to more information to every post (“link in bio”). That way your followers can immediately go and buy, or take a closer look.
- Use location tagging, but safely: never use your home! A location adds value and makes the post feel more real.
- Be yourself. Be your brand. Quality over quantity: sometimes, when it is time to post but you have nothing right, it is better not to post just for the sake of posting. Post when you have something that represents you and your brand from the right angle and is also interesting to your followers.
How can a virtual assistant help with social media?
The virtual assistant helps your business grow using the most profitable social media channels (Facebook, Instagram, YouTube, LinkedIn and others).
- Creating the social media account with contact details, visuals and a written introduction, and setting up the Facebook Pixel. We build a page that carries your company’s face and message. To create the account we need the company’s details, the logo if there is one, introductory information and design material. If needed, we put the information, content and visual side together ourselves.
- Identifying the target group: together with you we work out what your social-media-using audience looks like, and through that we find the best way to address them and meet your sales and marketing goals.
- Preparing the content plan: we set the social media goal together and plan the posts and the schedule around it.
- Managing the account: content creation (photo and video posts, content marketing, growing client engagement through campaigns) at the agreed frequency.
- Setting up and analysing ads: we agree on the goal of the ad, choose the message and the strategy. We A/B test the ads, monitor how they perform and make changes as needed. When the campaign ends, we analyse the results.
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