Is website and blog management for you? These days, one of the most important things is keeping up with the times. We live in a world where information technology matters enormously, and that is worth remembering. Does your company have its own website or blog? If not, you are in the right place.
If you already have one or both, you are still in the right place. No website builds or maintains itself, and the same goes for a blog, which actually needs updating even more often than a website. A clearly structured, well optimised website or blog makes marketing much easier. It is essential that your website and blog stay relevant: they are, in a way, your representatives. That means starting with the basics, such as software updates, then moving on to the visual side, and most importantly, keeping the information up to date. Every change in your company that matters in the bigger picture should also be reflected on the website.
What does website and blog management look like?
A website is a channel where the company has full say over the content and design. You decide which cat picture goes where (you dictate, not Facebook or Instagram!). It is the best tool for creating a positive first impression and a professional image, and for giving clients a good overview of your activities, services and products on a technically well managed, client-friendly platform with content that builds trust. And if you, as the business owner, or your team run out of time to manage the website and blog, the virtual assistant does the necessary work for you.
We create pages that match exactly your needs:
- Website creation and management: building websites and doing the initial setup. We find you a suitable domain, connect it to a website platform, configure the platform and add the first content. We mainly use WordPress, which we also recommend to our clients: it is a simple, user-friendly platform with plenty of extra options. That said, we have worked with many different platforms.
- Planning blog posts: we can help with sharing ideas, finding source material and publishing the posts. Your only job is to send us the text or the idea (if needed, we write the text for you!). We check the text (grammar, layout), find suitable images where needed and publish it for you at the right time in the right place.
- Search engine optimisation (SEO): we help optimise websites for Google. We run keyword and link analyses to find out what people search for most in your field and who your biggest competitors on Google are. Then we optimise your site so that a person searching for products or services in your field lands on you first.
- Content creation: writing articles and posts on agreed topics at an agreed frequency. You give us the topic, and we deliver the article.
- Managing visitor posts on the website and social media: replying to comments and messages, sharing information.
- Adding and maintaining the product range of an online shop based on your input (photos, product information, prices etc.): we add the products and make sure potential clients find all the information they need.
Website creation and management
A good, easy-to-navigate website is the key. When a client opens your website for the first time, they must be able to find their way around. The same goes for the blog: where to click to get to the next page, how to find information on a topic, and so on. That is why the visual finish matters: the general framework of the page, the background, the header. All of it creates a pleasant environment for the visitor. Compactness matters too, because the website should be something that makes your work easier, not harder. Based on your wishes, we build you a website with everything your company needs to be well represented: contacts, an online gallery of product samples, descriptions of services, prices and more.
Planning blog posts
Many business owners use their blog as a channel that gets information to clients quickly. Updating the blog matters just as much. To keep things regular, it is wise to plan the posts ahead whenever possible. The virtual assistant helps you create that regularity by planning and publishing the posts for you.
Search engine optimisation (SEO)
SEO means increasing your website’s visibility in search engine results. By optimising your site you can be confident that when someone searches for a keyword related to your business, the optimised page is shown higher in the results. Need help with optimisation? Turn to the virtual assistant!
Content creation: writing articles and posts
A well designed website and blog alone will not get you the result you want: content is what matters. Imagine your website and blog as a newspaper, which is also constantly updated. Every change and piece of news related to your company that might affect your clients should be reflected online. The good thing is that you do not have to worry about any of it yourself: that is what we are here for! The VA makes sure everything gets posted and the information stays current.
Managing visitor posts on the website and social media
Since freedom of speech applies everywhere, including online, it is natural that not all visitor posts are positive or relevant. The virtual assistant keeps the comment sections in order.
Why is website and blog management necessary?
Above all, website and blog management is about showing yourself. Good management opens up many opportunities: growing your visitor numbers, which in turn can lead to new clients, useful contacts and completely unexpected possibilities. With the help of a virtual assistant, managing your company’s website and blog becomes much easier, because you can simply delegate many of the tasks. Get in touch with us!
If you manage your own website or blog, choosing a reliable and efficient web host matters. Our partner veebimajutus.ee, an Estonian hosting provider, offers a great deal: with the discount code “assistent” you get your first 6 months of hosting completely free!
To use the discount:
- add the domain you like to the order;
- choose the hosting service you want;
- set the billing period to at least 6 months;
- add the promo code “assistent”.
The order of the steps does not matter; you can also start with the hosting. You do not have to order any service from assistent.ee to use the discount, so feel free to use it either way.
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