Marketing and advertising

Marketing and advertising – strategically chosen channels and networks. Get your marketing wings from us!  

 

Marketing and advertising

The right marketing activities and well-targeted advertising are undeniably one of the cornerstones of successful sales. If your company doesn’t have a salaried marketing specialist, or you have larger campaigns ahead that need a helping hand for the time-consuming parts, the Virtual Assistant is here to offer you one. We offer our clients the following services:

• • Designing printed marketing materials (business cards, brochures, leaflets, directories, flyers, etc.) and organising the printing. You tell us what you need and we make it happen.
  • Support in carrying out your marketing plan – we help set marketing goals (long-term and per project) and the activities to achieve them, and we assist with budgeting
  • Digital marketing (SMM, SEO, Google Ads, …) 
  • Media planning is as easy as 1, 2, 3 for us. For you, it can be a long, time-consuming process. Tell us what you need a campaign for (a sale? a new product? a social campaign?) and we do all the rest. We choose the right channels, negotiate prices, book airtime and materials, and if you wish, also a feedback survey.  
  • Planning marketing events: do you need to run a product presentation in a store and don’t know where to start? We do! If needed, we arrange the required inventory and organise the presentation exactly where you want it. Want to take part in a fair or market? Again, the virtual assistant rushes to help and finds you the best spot to offer your goods or services.

 

Design services are also part of marketing and advertising

Logos, advertising materials, flyers, banners, Facebook cover design, creating and designing promo and marketing materials, etc. – all of this is part of a company’s everyday activities!

 

Logo

Designing a logo is one of the first steps in building a brand. Write to us about your vision, or send a photo you have taken, and we will design several different logo versions for you to choose from. It is important to find a logo that best characterises your company.

Choosing a logo is almost as hard as choosing a life partner! So we recommend taking time to think, and we will make more versions if needed. When choosing, it’s good to think through who it needs to speak to and where you plan to use the logo in the future. The first uses are usually business cards and the website, but maybe you’d also like to print it on pens or embroider it on shirts?

Keep in mind that choosing a logo should be done thoroughly, because over the years your logo will end up in many places, and changing it later can be a very complicated process.

 

Business cards

A business card is expected of any serious entrepreneur – yes, even in today’s digital age! A business card helps you build a network, so you should always carry a few copies, because useful contacts can turn up in the most unexpected places. A good business card creates both a memorable image and trustworthiness.

A business card should have:

• clearly readable key information – who you are and how to get in touch with you.
• you can use your photo. Whether to use your portrait on a business card is up to you. If you are a trainer, salesperson or leader whose face matters, use it; if your product matters more, a face may not be needed.
• Your message: something that indirectly highlights your service or product – be it a product photo, a list of services or a catchy slogan.

Send us your details and we will design a business card that suits you. You’ll get them quickly too, because with our help you don’t have to deal with print shops – we do it all for you!

Marketing of course also includes the digital world. Be sure to check out our other services too:

 

WEB services

People today spend several hours a day browsing social media , and besides looking at pretty pictures, people consciously and subconsciously form opinions about your company there.

• responding to customer messages/posts/comments
• posting updates on social media so your pages always have fresh information
• writing/managing blog and Facebook posts
• handling negative feedback
• posting pictures to your portfolio
• creating/designing a website
• updating the website and refreshing its information

 

managing your Facebook page

Content management – uploading/sharing blog posts, replying to clients and monitoring comments, updating and refreshing pictures when needed, uploading and updating current information, uploading campaigns, making suggestions. You can also leave the writing of ads or advertising copy to us!

 

Newsletter administration

Uploading the content, headlines and links of your existing newsletter, sending the newsletter to the target group and managing the mailing programme. If needed, we also write the sales copy for your email marketing!

 

Regular management of your existing website

Uploading news and current information, adding and monitoring offers, keeping texts and information up to date, making suggestions, reviewing existing texts and structure. Technical checks, refreshing content and visuals. A virtual assistant looks at your website with an outsider’s eye – so the text is unambiguous, clear and understandable to the client. Plus of course blog posts and articles – we write and post them! Posts and articles are written on the topics you choose. We help write and format content texts for your website. You give us the outline and our writer-assistants prepare the drafts.

 

Building and managing a new website

You can order a website based on a ready-made design, a well-thought-out solution, or a fully tailor-made website design.

We carry out a technical check of your website and update its content and appearance. We review the texts and suggest changes where needed. A virtual assistant looks at your website with an outsider’s eye, so the text is unambiguous, clear and understandable to the client. The structure, overall look and correct language create an exemplary impression and reputation for your company.

 

Transcription

Transcribing recordings, preparing summaries, memos and minutes, formatting documents – you can delegate all of this to us if you wish.