Your name *
Name of the company *
E-mail address *
Telephone *
Web channels (webpage, Facebook, Instagram, Twitter etc.)
Short description of your company *(Describe in a few sentences the history of your company, how long it's been active, field of work etc.)
What kind of services does your company offer? *
What are the values and/or goals of your company?*
Does your company have a slogan?*
Who is your company's target audience? * ("Anybody, who's interested" is not a sufficient answer. Defining your target audience in more detail will make it easier to create social media content. When a visitor comes across your page, optimally, they would go, "Oh, here's the solution to my problem!")
What does your company have, that the others don't? What are your strengths? * (In social media, there are many brands and competitors. Why should a potential client choose to subscribe to your Facebook/Instagram/etc over your competitors'?)
Are there any design preferences? (Which colours, styles and tones should future posts use? If you have the chance, please find two companies, whose social media accounts you like. Write down the reason why.)
What kind of posts would you want to see in social media? (Ex. Facebook and Instagram: do you want to see photos, videos, original design, links to your website? Again, please find two companies, whose social media timelines you like. Write down the reason why.)
What do you wish to accomplish with social media? (You could have many goals, but you should always have a main one. A common smaller goal is introducing your company's services, so the potential client could have a better understanding of your brand. How do you encourage your clients to contact you? Do you also invite them to read articles and familiarise themselves more with your services? Or to do something else entirely? Before asking the client the contact me, I show them ...... , because that will help build trust between them and our services.)
